It was April of 2003 and my wife Amy Jo and I were headed to Krakow, Poland for Easter. It was on that trip that we saw, for the first time, bulk olive oil being sold and bottled in small boutiques. I was immediately struck by the thought, “Why don’t we have stores like this in America?” Within six months, we were merrily bottling extra virgin olive oils and Balsamic vinegars in a small cottage in Fish Creek, Wisconsin. The first store of it’s kind in the US, and it took off like a rocket. Within four years we became the largest single store retailer of extra virgin olive oil in America!
Photo courtesy of Erzsabet Studios Ltd. Copyright 2009Today you’ll find our little shop bursting with customers as excited as I was when I “discovered” a store devoted to oils and vinegars. Folks love the idea of tasting before buying and they simply cannot wait to get home to cook with, dress salads with and dip bread in our fabulous collection of extra virgin olive oils. And it’s our “exclusive” collection.
We travel to Italy and personally meet with our producers, literally hand selecting the oils and vinegars that we sell in our store. With this unique arrangement we control the quality and more importantly the freshness of our oils. In 2007, we launched our Oilerie USA franchise program. We see Oilerie as the next Starbucks™. The neighborhood store where one can buy the absolute freshest olive oil from the folks who know the products like the back of their hand. We invite you to celebrate our journey with us — order online or visit an Oilerie store and experience the “magic” as we have.